After listening to a session at SXSWV2V by Patrick van der Pijl, I was encouraged to read Business Model Generation, and to develop the business model diagram below for Gluu.
Gluu is an Austin, TX start up that provides open source and on demand cloud identity and trust management. Gluu leverages standards such as OpenID Connect, SAML 2.0, and SCIM to make achieving single sign-on (SSO) secure and easy. Deployed quickly on public and private cloud servers, Gluu’s cloud identity platform helps organizations addresses the installation and operational issues of an organizational identity provider at a predictable annual cost.
The Gluu Server Blog 